Does it feel like you're standing on the edge of a precipice? So it’s not just us, right? In communications and design, it’s like a greater being (Yoda perhaps) has thrown all the cards up in the air, and we’re collectively holding our breath waiting for them to land.
AI swings and roundabouts
AI has been messing around in the playground up until now, and now AI’s mum just walked in, slammed the gate and told us she’s in charge. Okay, so AI’s not quite at parent level yet, but you can really feel it shift past novelty and start to take hold intellectually and systemically.
In communications and marketing there is about to be a fundamental shift in the way the large holding companies and the agencies under their umbrella deliver services. Content-as-a-service (CaaS) is the one thing that springs to mind.
As with all change, an organisation’s capacity to take up innovative tech depends on their willingness, size, budget and strategic frameworks that support positive change. As a small design agency, our clients are scattered well across this AI-ready spectrum.
Our AI observations
It’s been a year of staying versatile enough to meet our clients where they are, and here’s what we’ve noticed about how they (and we) are using AI.
Back to values
With a hectic 2025 almost over, we thought we should reflect a little and how we can approach the changes we look for and the changes that just arrive.
Studio Veld’s values* are:
- Honesty from the very start
- Kindness when things get hard
- Patience with the messiness
- Responsive when it matters most
- Tenacious like a dog at a bone in a good way
- Generous with our creative technical brains
*We came up with our values by reading through the testimonials from our lovely clients to see what values they were seeing in our work and relationships. It makes them pretty solid.
We’ll be using these values to help us navigate whatever 2026 has for us. Always measuring actions and opportunities against them. They’ve been a great yardstick for making decisions so far.
Our AI promise
Keeping these values in mind, here’s what we will think and do.
In the face of AI, we reiterate that HUMAN CREATIVITY is of paramount importance to us. Human creativity for: design, words, front and backend development, problem-solving, delivery, and most of all, bringing people together.
We will use AI to support our creative technical brains.
We will use AI to find high quality solutions that support you.
We will WORK WITH you on a human level to address the challenges and opportunities that AI brings to your organisation and your role.