Placemaking

We develop naming, brand strategy and visual identity for developments and precincts, working alongside architects from early in the design process rather than after the plans are set. A place is easier to brand well when identity and design are considered together, so we get involved while there is still room to shape how the whole experience will feel, not just how it will look once built.

We design wayfinding systems and signage for developments, precincts and public spaces, built to work for someone moving through the place for the first time. Good wayfinding disappears into the experience rather than announcing itself, so we test for clarity and sightlines as much as for how it looks in a render. The result is a place that reads clearly on the ground, not just on paper.

We produce the full suite of collateral a launch needs, from signage and printed materials through to digital assets, so that when a development is ready to go public, nothing is missing and nothing is late. On Woodland Walk, a residential community developed with the City of Salisbury and TAARNBY Real Estate, we delivered every piece required for the rollout, built, designed and print-ready.