The challenge
Storybank needed a distinct visual identity and web presence to establish its market position. While organisations recognise the power of storytelling, internal communications teams frequently lack the time and capacity to capture and curate these narratives effectively. Storybank needed to position itself as an approachable, human-centric partner that seamlessly complements in-house teams rather than competing as a traditional agency. Visually, the challenge was to create an uncomplicated, warm, and sophisticated brand identity that reflected over 40 years of combined industry experience while appealing to non-profits and small-to-medium businesses.
The approach
Studio Veld delivered a complete brand identity and web experience grounded in Storybank’s core purpose. Following a strategic brand discovery workshop, we created a clean visual identity featuring custom logotype exploration, approachable typography, a vibrant colour palette, and brand guidelines.
To empower their sales process, we developed a comprehensive Canva Brand Book with customisable pitch presentation templates.
For their online launch, we designed and built a lightweight, responsive three-page website complete with custom micro-animations, clear UX copy, interactive case study showcases, and a streamlined contact flow.
The outcomes
- Cohesive Brand Identity: Established an approachable, trusted visual system that appeals directly to non-profit and small business decision-makers.
- High-Performing Website: Delivered a lightweight, responsive website showcasing portfolio work and providing seamless contact pathways.
- Empowered Pitching: Provided an accessible Canva Brand Book and proposal templates, enabling the team to produce on-brand pitch documents independently.
- Confident Business Launch: Successfully positioned Storybank for launch with a polished market presence that highlights their extensive client work.
